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Sonoco Recognized for Packaging Excellence, Innovation at FPA Awards

PrimaPak, PromoPeel technology win Gold, Silver awards

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By: Anthony Locicero

Copy editor, New York Post

Sonoco was awarded several Gold- and Silver-level Achievement Awards at the Flexible Packaging Association (FPA) Annual Meeting. Sonoco’s PrimaPak package for Perfetti Van Melle Mentos SHARE-A-BOWL was awarded a Gold Award for Packaging Excellence, a Silver Award for Expanding the Use of Flexible Packaging and a Silver Award for Technical Innovation. Sonoco’s PromoPeel integrated label technology for flexible packaging was awarded a Silver Award for Printing and Shelf Impact.

“As a company, we value brand and consumer insights as the engine for innovation,” said Ross Bushnell, division vice president and general manager, Sonoco Global Flexibles. “Each of these new technologies represents unmet needs in the marketplace, delivering added value to both customers and consumers, and that’s a powerful combination.”

The PrimaPak package is a flexible, stackable and reclosable package produced from a single roll of film, including a peel/reseal opening. Designed as an alternative to stand-up pouches and rigid packaging such as trays or tubs, the PrimaPak package stands out on the shelf as a unique hybrid of flexible and rigid packaging. Due to its lightweight rectangular shape, the PrimaPak package improves package cube by up to 30 percent, maximizes manufacturing efficiencies, and reduces warehousing space and transportation demands.

“We see the markets moving toward lightweight packaging that cubes better than traditional bags or stand up pouches,” said James Sanfilippo, president, Sonoco Elk Grove, Inc. “We are excited by the growth potential of technologies like PrimaPak packaging. Retailers, CPGs and consumers are starting to demand packaging that fits traditional and e-commerce distribution, and PrimaPak is well suited for both purposes.”

Replacing a separately applied pressure sensitive label (PSL), PromoPeel technology is integrated into the film structure, ensuring a consistent placement that won’t obscure key brand messaging or other purchasing cues. PromoPeel technology improves labor efficiencies and reduces scrap by running on existing lines while avoiding secondary processes associated with traditional PSL application. With no adhesive residue and a lay-flat performance, PromoPeel label technology is also appreciated by retail cashiers and downstream stakeholders who are part of the coupon clearinghouse process.

The awards were presented during the 2018 FPA Flexible Packaging Achievement Awards Ceremony on March 13, in conjunction with the 2018 FPA Annual Meeting. This year, only 20 packaging solutions were recognized from a total of 164 award entries. All winning packages and competition entries will be on display during the 2018 FPA Annual Meeting and online at www.flexpack.org.
 







(Courtesy Perfetti Van Melle)

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